For the first time the official Partner Country of the 2016 Hannover Messe, one of the largest industry trade shows, will be the United States. President Barack Obama will join Chancellor Angela Merkel to open the show.
The transatlantic economy accounts for more than half the world's trade and investment, according to the White House, and the U.S.-German relationship is at its heart.
The theme of the show is Mature Industry 4, explained by the organizers as the coming revolution in industrial production. It describes the array of technology and methods that make production smarter and break down the human-robot barriers in the workplace.
Indian Prime Minister Narendra Modi joined Mrs Merkel to open the 2015 show, when India was the Official Partner. Obama is the first sitting president to attend. Each year, the Deutsche Messe board selects one country to showcase during the week-long event.
The U.S. State Department reports that the U.S.-German trade relationship is driven by massive mutual investment. In 2014, German direct investment in the United States was worth US $224 billion, while U.S. direct investment in Germany was worth US $116 billion. In 2015, the United States became Germany's leading export market. In 2014, Germany exported goods worth more than US $157 billion to the United States and U.S. exports to Germany totalled US $77.8 billion.
Hannover Messe incorporates eight trade fairs, drawing 6,500 exhibiting businesses from 65 countries to the event and more than 220,000 trade visitors.
Date written/update: 2016-01-13