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India hosts first ever Asia-Pacific Song Contest

November 26, 2010 - MUMBAI

Our Sound: The Asia-Pacific Song Contest 2010 arrives after a delay of one year. Fourteen or more countries will compete in the inaugural Performance Show on 26 Nov. The final on Nov 28 will be broadcast live in 44 countries in prime time and also online. This Asian version of the Eurovision Song Contest phenomenon has the potential to pull more than 500 million TV viewers, according to the organizers. The show host(s) will speak in English and Mandarin.

Our Sound: The Asia-Pacific Song Contest 2010 arrives after a delay of one year. Fourteen or more countries will compete in the inaugural Performance Show on 26 Nov. The final on Nov 28 will be broadcast live in 44 countries in prime time and also online. This Asian version of the Eurovision Song Contest phenomenon has the potential to pull more than 500 million TV viewers, according to the organizers. The show host(s) will speak in English and Mandarin. The performers will sing in a language of their choice.The inaugural contestants are: Australia, Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam. The organizers expect the number of competing countries to increase to 33 over the next decade. The selection process began in July, with some countries choosing their entry internally and others by national contest, where the public chooses the song, the singer, or both. Viewers will be given the chance to vote for their favourite song or songs via SMS and/or the Internet after the Performance Show. The winning entries will make up the performance final. Using the traditional Eurovision Song Contest announcement system, points one to eight will be awarded to the songs placed 10th to 3rd place, 10 points to the 2nd highest, and a maximum of 12 points to the song that received the most televotes. The contest will be staged at the Andheri Sports Complex in the city. The parent, the Eurovision Song Contest, with more than 40 countries participating, is a European phenomenon. Estimates of viewers watching the May final each year range up to 10 million. The first contest was held in Lugano, Switzerland in 1956. It is described as the longest-running television program in the world. Winners of the contest include Swedish pop group Abba, Britain's Lulu and Brotherhood of Man and the 2008 winner, Dima Bilan of Russia. Unlike the Europarent parent, which is produced by state-owned and public broadcasters, Asiavision is a commercial venture, run by Asiavision Pte Ltd. (UPLOADED Sep 2011)

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Date written/update: 2010-11-26