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GERMANY 23-27 Apr 2012 World’s largest industrial tech fair a new “green” showcase

Environmental technologies are about to become mainstream at the Hannover Messe, which is promoted as the world’s l

April 23, 2012 - NULL

GERMANY 23-27 Apr 2012 World's largest industrial tech fair a new "green" showcase

Environmental technologies are about to become mainstream at the Hannover Messe, which is promoted as the world's largest industrial technology showcase, with the inauguration of the IndustrialGreenTec trade fair within the 2012 fair. German manufacturers are finding new prosperity in green technologies, describing them as a jobs and export engine. Germany's decision to phase out nuclear power plants by 2022 is creating particular opportunity for alternative energy technologies.

The Hanover Trade fair incorporates eight trade fairs, drawing 6,500 exhibiting businesses from 65 countries to the event.

The

GERMANY 23-27 Apr 2012 World's largest industrial tech fair a new "green" showcase

Environmental technologies are about to become mainstream at the Hannover Messe, which is promoted as the world's largest industrial technology showcase, with the inauguration of the IndustrialGreenTec trade fair within the 2012 fair. German manufacturers are finding new prosperity in green technologies, describing them as a jobs and export engine. Germany's decision to phase out nuclear power plants by 2022 is creating particular opportunity for alternative energy technologies.

The Hanover Trade fair incorporates eight trade fairs, drawing 6,500 exhibiting businesses from 65 countries to the event.

The spectrum of exhibition themes within the IndustrialGreenTec trade fair ranges from sustainable recycling, water, soil and noise protection, air pollution control, techniques for the efficient use of renewable energies and materials to environmental measuring technology, according to a news release about the Hannover Messe issued by the German Mission in the United States.

Germany's world market share in photovoltaics, solar thermal energy, wind and hydro power is somewhere between 20 and 35 per cent, and some 90 per cent of all biogas plants come from Germany. "The sector has developed even better than expected," says Torsten Henzelmann, green tech specialist at Roland Berger Strategy Consultants in the news release. Over the next 10 to 15 years he expects to see average growth rates of 6.5 percent in this sector in Germany, together with the creation of roughly one million new jobs during the same period. He describes green technology as a job engine.

In a speech at the seventh annual Clinton Global Initiative in Sep 2011, former president Bill Clinton pointed to Germany's successful creation of solar energy jobs as a model for other nations to emulate. "This has to work economically," he said. "You have to come up with the money on the front end."

The German news release about the fair suggests German firms are finding money in the field, and it describes the pace of change as breathtaking. Munich-based Siemans is steadily expanding its green business units, aiming to position itself as a green infrastructure giant: one in four of Siemens 400,000 employees works directly or indirectly in environmental technology, accounting for one third of the company's turnover. The news release notes that the trend is rising.

Economic stimulus programs and legislation, such as the Renewable Energy Resources Act, are also making their contributions. Some 90 per cent of Germany's approximately 10,000 green tech companies are small or medium-sized firms in roughly 100 different technology areas. The report describes the situation as a fertile environment for innovative ideas that are increasingly in demand abroad.

The publicity material for the Hanover Fair notes that recycling and reprocessing are playing an increasingly significant role and the accompanying technology is becoming more and more sophisticated. Waste management companies have transitioned from collecting the contents of waste paper containers. Together with plant manufacturers they now run high-tech recycling operations to reclaim materials for industry, including small quantities of valuable metals or rare earths. The news release describes Germans as world champions in domestic and industrial waste separation. One small company, LLA Instruments, has developed sensors that can quickly identify various plastics at recycling plants. The sensors can differentiate between a yoghurt carton made of polystyrene, a PVC coating or a shampoo bottle made of polyethylene. It has creating a niche market, with customers in countries throughout the world, including the USA, China, Brazil, Great Britain, Italy, Spain, Japan, Korea and Australia. (WRITTEN Oct 2011)

RELATED READING:

Hannover Messe (German Mission in the United States)
http://www.germany.info/Vertretung/usa/en/__pr/GIC/2011/10/05__Green__Companies__PR.html

Clinton trumpets green investments for jobs (Reuters 20 Sep 2011)
http://www.reuters.com/article/2011/09/20/usa-philanthropy-clinton-idUSS1E78J1YD20110920

Hannover Messe
http://www.hannovermesse.de/home

Germany: Nuclear power plants to close by 2022 (BBC 30 May 2011)
http://www.bbc.co.uk/news/world-europe-13592208

EU moves to 'green' its farms in radical reform bid (AFP 11 Oct 2011)
http://www.google.com/hostednews/afp/article/ALeqM5gUBUeJ5Rc2jdKWYuucDfnUD7gmZg?docId
=CNG.d9529d7f75a4ac19ba01d71e2ca6c731.ff1

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Date written/update: 2012-04-23