James Bond's Aston Martin DB10 might hog much of star Daniel Craig's spotlight when Spectre, the 24th movie in the spy film series, is released around the world.
The British sports car maker is unveiling the DB10 as the Aston Martin of the future, and will make only 10 of the model. The company anticipates no problem selling them. Spectre director Sam Mendes contributed to the design, another saleable distinction for the DB10.
Craig, the sixth Bond, returns to the series for a fourth time. He starred in Casino Royale (2006), Quantum of Solace (2008) and Skyfall (2012). He is the first James Bond actor to be born after the start of the film series, which began with Dr. No in 1962. He is also the first Bond actor to be born after the death of author Ian Fleming.
Aston Martin is Bond's preferred vehicle for the 12th time. In the past, the Bond series has featured cars that moviegoers could then purchase at dealerships, with the releases and re-screenings of the films throughout the years helping to promote the Aston Martin. The company has already started to promote its tie-in with Spectre on social media channels.
Mendes has revealed that Bond 24 will be a continuation of the character stories he began in Skyfall. The film begins with a cryptic message from Bond's past, which sends him on a trail to uncover the sinister organization, Spectre (Special Executive for Counter-intelligence, Terrorism, Revenge and Extortion).
October 26, 2015 -- The world premiere takes place at the Royal Albert Hall in London attended by Their Royal Highnesses, The Duke and Duchess of Cambridge and Prince Harry.
Following Spectre, the James Bond franchise will be open to the highest bidder as the four-movie distribution deal between Sony Pictures and Metro-Goldwyn-Mayer expires.
Date written/update: 2015-03-11